If hard work were such a wonderful thing, surely the rich would have kept it all to themselves.

Quote in title: Lane Kirkland

I’ve been working diligently to learn new skills. Right now I am knee deep in the learning of marketing, promotion, branding and  making advertisements that work. All while, not loosing my mind or hair in the process.

OY to the VEY. Onward. 

In the learning of these principles I have found some great resources that are filling the gaps wonderfully. Check them out they might help you in your business endeavors as well. 

The Basic Filmmaker

David Dugdale

After absorbing all the info I could, (just the first day of study) I practiced by making short marketing videos. The first video is the one I made before the education, to show the difference: 

This second one I made after the studying the first 5 rules of commercial making:

  1. Clearly define the Purpose
  2. Clearly define the Audience
  3. Clearly define the Message
  4. Clearly define the Command
  5. Make the commercial 

The third one, I did some re editing on the very first video and added a fun little song that Bill made up on the fly…we were talking about needing a “jingle” for the kits and he is the Pro musician/song writer, so I turned on the recorder and… well, like I said it was spontaneous and fun, we hope it makes you smile 🙂 I was looking for a way to bring our goofy personalities into view. You know, we are some fun ass people: 

Well that’s it so far. I will continue to learn and make small spots until it starts working and then, well…I’m gonna celebrate. 🙂

Happy Friday to all, I hope you have a great weekend. To all our friends, family and patrons in the paths of storms, worldwide, prayers have been said and candles lit for your safety and well being.

Praying hands sending the love light from my heart to yours.

Thanks for being here today. I love you everyday,

HA!

P.S. if ya wanna give feedback on the commercials…hit that comment button babe, I would appreciate it bunches. <3 

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Perfect for a stay IN date night, The Simplicity Collection, a 3D Virtual Art Gallery (FREE) Get comfortable and enjoy the show

The Simplicity Collection is our newest body of work and we are so excited to share it with you.

10 large format, abstract landscapes, done in oils. 

30 Original poems

10 creation videos (super fun)

Over an hour of entertainment! 

We miss seeing everyone in person and hope you and your families are staying safe and healthy.  

We put together this virtual gallery so that everyone can see the works and enjoy the show from the safest place on earth right now, our couches. 

We love you and are so grateful for your support and love. Stay safe and enjoy the show. 

Your friends in the arts, 

Heather & Bill Alley

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