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Michael Braungart

Toward an Eco-Industrial Revolution
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Michael Braungart, ingenious chemist, industrial innovator, and co-author (with architect William McDonough) of the book Cradle to Cradle: Remaking the Way We Make Things, shares his vision of a new eco-industrial paradigm in which man-made waste no longer pollutes the environment but transforms itself into fertilizer, flowers, and forests. Eco-engineer Braungart is making strides to eradicate industrial and consumer pollution by designing and developing waste-free systems. Called Cradle-to-Cradle Design, his system offers a framework for designing products and processes based on a simple equation: Waste = Food!

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